Embrace Risk, Secure Success

Recent research indicates that 75 percent of individuals seeking employment examine the reputation of an employer prior to submitting an application—an indication of the significant role played by a companys Employee Value Proposition (or EVP). A companys Employee Value Proposition (EVP) includes the perks and rewards provided to its employees that differentiate it from others in attracting talent and fostering employee commitment and productivity, for business growth and success.

In many companies, a single PR department handles external relations (media, public communications) and employer branding. However, this approach can be inefficient given the vast scope of both areas. At RISK, we've found success in separating these functions into distinct teams that work in close collaboration. This article explores the benefits of this approach and offers insights that can be applied to any organization.