Back to Office - Why Companies Are Bringing Employees Back

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9 min
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Nov 15, 2024

According to Statista, between 2020 and 2023, the number of remote workers grew from 20% to 28% worldwide. And this is largely due to the COVID-19 pandemic forcing many to stay home to self-isolate. Although the pandemic is behind us, benefits such as flexible schedules and the ability to live anywhere continue to make telecommuting attractive to many, especially workers in the technology sector. 

However, staying home too long and being lonely is the opposite side of the coin that should be considered. More importantly, managing employees remotely - while keeping them motivated and effective - is extremely challenging. So, the difficulties in maintaining organisational culture in the workplace and fostering collaboration have become the main reasons for many managers to return to the office. In this article, you will learn about the return to the office trend gaining momentum in recent times. 

Why Companies Want Return to Office Their Employees - Key Drivers and Strategies

Today, many leaders yearn for the familiar office life realising the challenges of keeping their subordinates on track. According to the Microsoft Work Trend Index report, about 85% of CEOs doubt the productivity of remote workers. They believe that the office environment is better for maintaining an atmosphere of sharing ideas for efficient problem-solving. 

Corporate culture is another reason why companies are going back to the office lately. According to CEOs of large corporations, this is one of the strongest drivers as it is much more difficult to nurture commitment to the company and its values through screens remotely. Building strong relationships and maintaining team spirit requires live communication, team events and even just meeting in the office kitchen for a cup of coffee. 

Return to Office Strategy - Back to Office Trends Gaining Ground

How do you get employees who are used to the delights of remote working to return to the office environment? Obviously, this is a complex process that requires a thoughtful approach on the part of leaders. However, there are many strategies that emphasise a smooth transition of employees back to the office, which is the most appropriate fit. 

Phased Approaches to Returning to Office

Watch any back to the office meme and you'll see a harried worker with a huge cup of coffee in hand or a lot of identical office cubicles. Accustomed to a free schedule and lack of constant supervision from their bosses, many employees remember with horror the times when they had to wake up early and stand in endless traffic jams on their way to work. 

To avoid drastic measures that can cause widespread employee discontent, business leaders are choosing a phased approach to ease the transition from a comfortable home workspace to a corporate environment. To prevent culture shock and allow time to adjust to the new routine, leaders use a gradual adoption approach, with employees returning to the office when they are ready and depending on specific tasks. Here's how it works:

·  Increase employee presence in the office in stages. For example, Google uses a 3-2 strategy where employees have two days to work remotely with a commitment to be in the office at least three days a week.

·  A hybrid schedule where employees can choose their days to work in the office. This approach enables them to arrange their own time to minimise the stress of a sudden return to a permanent office job.

·  Use of pilot groups to test different strategies for returning to the corporate culture.

·  A flexible approach depending on external circumstances - i.e., the willingness of companies to return to a remote working format in favour of employee health and well-being. 

It is not a good idea to bring all employees back to the office at once and many managers are well aware of this. Practice shows that leaders' flexibility and responsiveness to employee needs have a profound impact on productivity.

Remote Work Research

Research by

Details

Owl Labs and Global Workplace Analytics

About 75% of employees feel happier working remotely.

Owl Labs and Global Workplace Analytics

About half of the surveyed employees are ready to reduce their salary for the opportunity to continue working remotely.

Buffer

98% of remote workers would recommend switching to remote working to others.

Monster Jobs

About 70% of employees working remotely face emotional burnout from time to time.

FlexJobs

About 80% of employees become more loyal to an employer who provides flexible working conditions.

Challenges of Go Back to Work at Office Approaches

During the pandemic, when many worked from the comfort of their homes, people reassessed their priorities and were able to improve their personal and work-life balance. They were also able to establish a comfortable - and, more importantly, personalised - working environment. Going back to the office today means giving up the many benefits of remote working. 

Employee Concerns Over Being Back in the Office

Companies forcing employees back to the office work face many challenges including the resistance of employees themselves. Here are the main reasons why employees are reluctant to give up working from home:

·  Many workers see returning to the office as a step back to the days when they had less time for family and hobbies.

·  The time and financial cost of travelling to the office, which is especially important in big cities where there are traffic jams and problems with public transport.

·  Stress caused by the need to be constantly in front of the management with mandatory meetings and increased supervision. 

Notably, some employees worry that by refusing to return to the office they may fall behind their colleagues and thus lose the opportunity for career advancement. Therefore, some leaders create a work environment where visibility and active participation can have a direct impact on career prospects, thereby encouraging employees to choose the office format. 

Return to Office 2024: Strategies Companies Have Implemented This Year

Lessons from remote working have been learnt and many companies are now building elaborate strategies for returning to the office. Hybrid work schedules, a focus on employee wellbeing and a rethinking of productivity are at the heart of these strategies. An interesting trend for 2024 has been to define productivity not by time at the workplace but by results. By moving to KPI and OKR systems, employees feel less pressure to be physically present at the workplace and are more task-orientated. 

Adapted Office Space in a Post-Remote Work Environment

So, now you understand why companies are going back to the office and what challenges leaders face. To make corporate culture more attractive, companies are creating flexible and adaptable workspaces. Offices no longer look like they used to with their tight rows of desks and closed cubicles. 

Office Redesigns for Collaborative Work

The concept of Activity-Based Working where workers can move between different areas makes offices more appealing. Do you run creative sessions? Then move to an open space with whiteboards and interactive elements for presentations and discussions. Need to work on concentration? Welcome to a quiet area with noise insulation. These solutions create a space that inspires work and keeps employees productive. 

Future of Work: Will the Return to Office Last?

Although the trend to return to traditional office work is increasing, experts still doubt that this process will last long. As workers have adapted quickly and easily to remote working, the office has already lost its status as the only place to be productive. However, this does not mean the value of live communication and corporate culture is completely lost. 

Researchers believe that the future lies in hybrid models. Twitter, for example, still allows employees to work remotely while maintaining offices as creative hubs for collaboration. While JPMorgan and Goldman Sachs did opt for the traditional format, a full-fledged return to the office seems unlikely. Realising how important flexibility is to success, leaders can no longer ignore their employees' modern demands. 

FAQ 

What drives some companies to bring their employees back to the office?

Unfortunately, the remote format often makes it difficult to achieve creative collaboration between team members scattered around the world. Because sustained success requires more than productivity, leaders are looking to maintain creative collaboration and company culture by offering hybrid schedules. 

Why is employee psychological comfort so important today?

Accustomed to the comfort of working in a home environment, employees face a lot of stress when they return to the office. Realising how much mental health and employee satisfaction affect a company's overall performance, leaders are increasingly opting for a flexible approach. 

Does returning to the office affect productivity?

While productivity has increased slightly due to better idea sharing, having to return to a less comfortable working environment is causing dissatisfaction and stress for employees. 

How is performance now being measured?

Many companies are moving to OKR and KPI systems as they help to more objectively measure actual employee productivity and engagement in a hybrid environment. 

How are intergenerational interactions changing in a hybrid format?

Because employees are still required to be in the office several days a week, younger employees still have the opportunity to learn from more experienced colleagues.

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June 20, 2024
Did you know that most job seekers are attracted to organizations that look after their brand? The employee life cycle is key. It's about the whole journey between an employee and their workplace. This journey starts from hiring and lasts till they depart. Knowing about the employee life cycle helps a lot. It lets you connect with people at every step. This, in turn, helps you find the right talent, make employees happier, and boost your company's success. We are going to dig deep into each of the seven stages. And we'll share tips to make each stage the best it can be for your employees and your company.
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10 Essential Project Management Skills to Succeed

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6 min
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June 14, 2024
By 2026, the market for project management software is set to hit $17.5 billion. It will grow at a rate of 12% annually from 2021. This shows there's a big need for project managers who know their stuff. To turn your natural skills into a successful project management career, you need to work on 10 key skills.
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eNPS as a Key Element in Building Two-way Communication and Employee Loyalty

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5 min
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June 12, 2024
At RISK, a mantra echoes through our halls (well, virtual halls, as many of us work remotely): "People are our key value." It's not just a catchy slogan. It's the beating heart of our company culture, the guiding principle behind every decision we make. And that's why employee loyalty research, also known as eNPS, isn't just a box-ticking exercise for us – it's a window into the soul of RISK.
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The 10 Essential HR Metrics You Absolutely Need to Watch

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10 min
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June 6, 2024
Are your HR metrics helping lead your company to victory? In today's fast changing world, making choices based on data is key. This is especially true for businesses that want to keep and grow their top talent. So, what HR metrics are essential for getting useful info and boosting sustainable growth?
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Keeping Pace on the iGaming Track: Insights from Kazakhstan

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6 min
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June 6, 2024
In the rapidly evolving world of iGaming, staying ahead of the curve is crucial for success. At RISK, we pride ourselves on our ability to adapt to changing market conditions and capitalize on emerging opportunities. To gain a deeper understanding of the current state of the industry and our plans for the future, we sat down with Yuriy Kralyuk, theHead of Kazakhstan Region @RISK. In this candid conversation, Yuriy shared his insights on the trends shaping the iGaming market and how RISK is positioning itself for growth in 2024 and beyond.
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From Support to CRM Manager: The Inspiring Journey of Dmytro Tsapenko at RISK Company

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6 min.
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May 21, 2024
In the fast-paced world of the iGaming industry, where passion, vision, and strong values drive success, RISK Company shines as a beacon of excellence. At the core of RISK's remarkable story are our employees – the true heroes who continuously raise the bar, propel projects to new heights, and fearlessly embrace challenges. Today, we explore the inspiring journey of one such hero, Dmytro Tsapenko, whose unwavering dedication and passion have transformed his career and left an indelible mark on the company.
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Product Manager vs. Product Owner: Who's Who?

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12 min
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May 16, 2024
It’s very important to know the difference between a product owner and a product manager. This understanding helps teams meet their goals and make products customers love. Without clear roles, it's hard to get a project done well. Knowing what each role does makes teamwork better and tasks clearer.
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Navigating the Legal Landscape of AI-Generated Content in iGaming: Opportunities and Challenges

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8 min
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May 14, 2024
The rise of automated text creation presents significant opportunities for iGaming businesses to expand their reach and improve user engagement. By leveraging AI-powered tools, companies can generate vast amounts of content, such as game descriptions, promotional materials, and even personalized recommendations, in a fraction of the time it would take human writers. This efficiency enables iGaming platforms to cater to a wider audience and deliver tailored experiences that keep users coming back.
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The Metaverse: A Playground for the Future of Marketing

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10 min
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May 3, 2024
Imagine a world where you can step into a virtual store, design your perfect pair of custom sneakers with a virtual reality headset, and have them delivered to your doorstep – all without leaving your couch. Or, picture yourself attending a live soccer match with your friends from all over the globe, where you can cheer, communicate, and interact with the performers in a shared virtual space. That's the kind of future the metaverse promises, and it's fundamentally changing how businesses think about marketing.
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Mastering Expectation Management: Tips & Strategies

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10 min
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April 29, 2024
Expectation management is key for success. With these smart strategies and continuous updates, projects can stay on track. This creates a work culture filled with trust, teamwork, and always getting better.
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Unlocking Success in the iGaming World Essentials

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6 min
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April 29, 2024
In this article, we will delve into the essential insights that can navigate you for better understanding of the gambling world. We will explore the different factors that contribute to success in the gambling industry and provide expert guidance on how to navigate this competitive landscape.
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Boost Collaboration: 5 Tips to Improve Your Teamwork Efficiency

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5 min
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April 29, 2024
In the world of business, working well as a team is vital to success. Did you know effective teams are 5 times more likely to do well and meet their goals? By improving how we talk to each other and building a united team, companies can really boost their productivity.
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How Riskers elevate customer support and their careers

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4 min
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April 17, 2024
What comes to mind when you think of customer support? A corporate machine with constantly changing operators who read from scripts like robots. But if you look at the RISK support team, you’ll see the opposite picture: minimal turnover and support agents speaking in a simple language.
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The Riskers at Cannes Lions: How we back talents

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4 min
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March 20, 2024
Feeling like you’re stuck in the same old routine at work? Every specialist needs a breath of fresh air for inspiration now and then. Our team believes in the power of industry contests. This time, we’ll dive into Cannes Lions – the international festival of creative communications and advertising through the stories of our Riskers!
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The RISK Mindset: An Exclusive Interview with RISK CEO Max Potomkin

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5 minutes
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February 9, 2024
We're about to delve deep into the core of what drives the Riskers. Just as our team charts the course for the entire company, it's the backbone of our team that steers us through these waters. So, let's dive into a sneak peek of the wisdom shared by our captain, Max Potomkin, CEO of RISK.
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How to thrive on the edge

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5 minutes
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December 27, 2023
High-risk businesses demand more from their leaders.
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What kind of tribe is the Risk.Inc team?

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6 minutes
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December 26, 2023
People shape and move any company. What brings professionals from around the world together under one roof? Shared principles and values.
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