Employee Value Proposition (EVP): All You Need to Know

icon  light gray clock
7 min
|
Sep 30, 2024

Recent research indicates that 75 percent of individuals seeking employment examine the reputation of an employer prior to submitting an application—an indication of the significant role played by a companys Employee Value Proposition (or EVP). 

A companys Employee Value Proposition (EVP) includes the perks and rewards provided to its employees that differentiate it from others in attracting talent and fostering employee commitment and productivity, for business growth and success. 

Key Takeaways

  • An Employee Value Proposition (EVP) is a key tool for attracting and keeping top talent in 2025 and beyond.
  • A strong EVP shows the unique benefits and rewards an employer offers to its employees.
  • Key parts of an EVP include pay, work-life balance, job stability, location, and respect.
  • To create a real and appealing EVP, you need to know what employees want and match it with your company's values.
  • It's important to share your EVP well and measure its success to keep improving.

What is the employee value proposition?

An employee value proposition (EVP) is a statement that outlines what an employer offers to its employees. It includes benefits, rewards, and experiences in exchange for their skills and hard work. This is key to attracting and keeping the best talent.

It's more than just pay and benefits. It's about work-life balance, career growth, and feeling part of a team. A good EVP matches the company's mission and values with what employees want.

Key parts of a good EVP are:

  • Competitive pay and benefits
  • Chances to grow and advance in your career
  • A welcoming and inclusive workplace
  • Flexibility and balance between work and life
  • Meaningful work and a sense of purpose
  • Recognition and rewards for outstanding work

By clearly stating its EVP, a company can draw in the right people. It boosts employee happiness and lowers turnover. A strong EVP helps everyone know what to expect and what's expected in return.

To create a strong EVP, you need to know your company well. You should talk to employees and job seekers. Then, make sure the EVP fits with your business goals. Share it with everyone, from new hires to long-time employees.

What's the difference between your EVP and your employer brand?

The terms EVP and employer branding are often mixed up but they're not the same. The employer value proposition (EVP) is the commitments an employer makes to its staff encompassing benefits such, as salary packages,career advancement opportunities and the organizational culture. 

The concept of an employer brand revolves around how an organization's perceived as a workplace by others.This perception is influenced by the companys reputation in the industry support from marketing efforts and feedback from employees.A strong employer brand plays a role, in attracting top talent maintaining their loyalty and enhancing the overall image of the company. 

Having a compelling Employee Value Proposition (EVP) is crucial in shaping a positive employer image. When a companys words align with its actions attractively it enhances its credibility and attractiveness which is essential, for attracting the right talent and ensuring their satisfaction. 

EVP vs Employer Brand

EVP (Employee Value Proposition)

Employer Brand

Internal promise to employees

External perception of the organization

Defines the employment experience

Shaped by reputation, marketing, and employee advocacy

Includes factors like compensation, benefits, and culture

Attracts top talent and improves retention

Forms the foundation of the employer brand

Relies on a strong and authentic EVP

In short, EVP and employer branding are related but different. A solid EVP is vital for a strong employer brand. This shows the company's true values and culture. It helps in getting and keeping the best talent.

Benefits of a strong employee value proposition

Having an EVP offers numerous advantages to organizations and plays a crucial role in their talent management approach. When a company has an EVP in place it can effectively draw in top talent retain employees over the long term and ensure high levels of engagement among its workforce. Ultimately this results, in improved business performance and outcomes. 

A significant advantage of having an Employee Value Proposition is its ability to attract the right individuals, in todays competitive job market. Companies that effectively communicate their values distinguish themselves by showcasing their culture and what they offer to employees. This approach appeals to individuals who align with their mission and fosters a sense of belonging within the organization. 

Based on research conducted by Gartners study, findings show that companies boasting an Employee Value Proposition (EVP) may slash the extra pay required to draw in skilled applicants by half.

Having an EVP also plays a role in retaining employees within a companys workforce.When organizations deliver on their EVP commitments to employees it fosters a sense of appreciation and encouragement among them.This leads to their satisfaction and commitment, to the company reducing turnover rates and expenses related to training. 

Impact of EVP on Retention

Impact of EVP on Retention

Companies with Strong EVP

Companies without Strong EVP

Increase in Retention Rate

30%

10%

Reduction in Annual Employee Turnover

69%

28%

A robust EVP also enhances employee engagement by providing a sense of purpose and belonging to them. When employees perceive their contributions as valuable and appreciated in the workplace they are inclined to be more motivated and productive ultimately driving improved outcomes, for the organization. 

According to Gallups State of the Global Workplace report businesses with committed workers surpass their competitors by 147 percent in terms of earnings, per share. 

Simply put an Employee Value Proposition (EVP) offers numerous advantages as it aids in drawing in and retaining top talent while also fostering engagement among employees.By prioritizing their EVP companies can cultivate an high performing workforce that contributes to sustained success, in the future. 

5 key employee value proposition components

An Employee Value Proposition (EVP) is key to attracting and keeping top talent. It's important to focus on five main areas that meet the needs of employees.

Compensation

An effective remuneration package forms the foundation of an Employee Value Proposition (EVP). It encompasses salary components such as bonuses and stock options in addition to benefits to demonstrate the companys commitment, to acknowledging and incentivizing its workforce. 

Work-Life Balance

Todays workforce values a blend of professional commitments and personal life aspirations. Organizations that provide schedules and encouragement for individual development demonstrate a genuine concern, for their employees well being. As a result of this approach employees experience job satisfaction and deliver enhanced performance. 

Stability

Ensuring employment and providing clear advancement opportunities are crucial aspects for employees peace of mind and professional development, within a companys framework. 

Location

Having a work environment and convenient location are crucial factors that greatly influence satisfaction levels among employees. Companies that prioritize aspects such, as commute times and the quality of workspace tend to attract and retain their employees effectively. 

Respect

A culture of respect and open communication is vital. Companies that value diversity and foster trust attract and keep talent. This builds a strong community and purpose.

To create a strong employee value proposition, focus on these five areas. Offer good compensation, support work-life balance, provide stability, create appealing workspaces, and build a respectful culture. This way, companies can stand out and have a dedicated team.

How to develop and improve your employee value proposition

Creating a strong employee value proposition (EVP) is key to drawing in and keeping the best workers. To make an EVP that speaks to your workforce and matches your company's mission, follow these steps:

1. Identify What Makes Your Company Unique

Start by looking at your company's culture, values, and what makes you different. Know what makes your workplace stand out from others. This will be the base of your EVP.

2. Understand Employee Needs

Get to know what your employees want and need through surveys and feedback. This will help you craft an EVP that meets their expectations.

3. Align Your EVP and Your Company Mission, Values, and Goals

Make sure your EVP matches your company's mission, values, and goals. This unity will create a strong and true employer brand message.

4. Be Authentic

Being real is important when sharing your EVP. Be open about what your company offers and what employees can expect. This builds trust and credibility, key for attracting and keeping top talent.

5. Make Your EVP Tangible and Inclusive

Include things that meet different employee needs, like flexible work and learning chances. Showing you care about all employees makes your EVP more appealing and inclusive.

6. Address Different Stages of the Employee Life Cycle

Your EVP should cover all parts of an employee's time with your company. From first meeting to leaving, provide a positive experience. This builds loyalty and engagement.

7. Integrate Employer Branding, Employee Value Proposition, and Employee Experience

Combine your employer branding, EVP, and employee experience efforts. This unity makes your message and actions consistent, strengthening your employer brand and employee experience.

8. Communicate Your EVP Effectively

Share your EVP through your careers site, social media, and employee stories. Good communication attracts great talent and keeps current employees engaged. As you develop your EVP, tailor your message for different groups for the best results.

9. Measure Success

Check how well your EVP is working by looking at employee engagement, retention, and referrals. Use feedback to improve your EVP. By doing this, you can enhance your EVP and stay ahead in attracting and keeping top talent.

Employee value proposition examples

Many companies have created strong EVP examples to stand out and draw in the best talent. Google is famous for its creative culture and perks. It offers a place where people can grow and learn together. Harver's blog post shows how Google's approach makes it a top choice for jobs.

Patagonia is known for its green values and balance between work and life. It attracts those who care about the planet and want a healthy work-life balance. Salesforce, with its "Ohana" culture, focuses on trust, growth, and equality. This has helped it build a diverse and supportive team.

Hubspot's EVP is all about being open, independent, and growing. It lets employees work on big projects and get mentorship. Vervoe's article highlights how Hubspot's values attract and keep top talent. These companies have built strong teams by matching their EVPs with their culture and values.

FAQ

What is an employee value proposition (EVP)?

An employee value proposition (EVP) is a statement that shows what an employer offers to its employees. It talks about the benefits, rewards, and experiences employees get for their hard work and dedication.

Why is an employee value proposition important?

A good EVP helps companies attract and keep the best talent. It shows what makes the employer special and aligns with the company's goals and values.

How does an employee value proposition differ from an employer brand?

EVP and employer brand are not the same, though they're often mixed up. EVP is what an employer promises to its employees. Employer brand is how others see a company as a place to work, based on its reputation and how employees talk about it.

What are the key components of an employee value proposition?

Key parts of an EVP include pay, work-life balance, job stability, location, and respect. A good EVP offers fair pay, flexible work, job security, a good location, and a respectful work environment.

How can an organization develop and improve its employee value proposition?

To improve an EVP, a company should know what makes it special, understand what employees want, and match its EVP with its mission and values. It should be real, clear, and include everyone. It's also important to talk about the EVP well and measure its success.

What are some examples of companies with strong employee value propositions?

Companies with great EVPs include Google, Patagonia, Salesforce, and Hubspot. Google offers innovation and perks. Patagonia values the environment and work-life balance. Salesforce focuses on trust and equality. Hubspot promotes transparency and personal growth.

You may be interested in

What Soft and Hard Skills You Need for Your Successful iGaming Career

icon  light gray clock
8 min
|
November 5, 2024
Hard and soft skills: key differences between soft skills and hard skills and what professional skills are needed for iGaming. Soft Skills vs Hard Skills: How They Impact Your Career in iGaming
Read More

Why Emotional Intelligence in the Workplace Is Essential for Effective Leadership

icon  light gray clock
8 min
|
November 4, 2024
Importance of emotional intelligence in leadership: what emotional intelligence is, its importance for leadership and conflict resolution, future trends in modern leadership. Emotional Intelligence for Leadership Development and Relationship Management
Read More

Comparison of Tier 1, Tier 2 and Tier 3 Countries - Which Tier is Better for iGaming Business

icon  light gray clock
8 min
|
October 30, 2024
Tier 1, 2, 3 countries for iGaming business: features of target audiences, payout levels, picking the best one to promote gambling/betting platforms. Tier 1, 2, 3 Countries List: What to Choose for iGaming Business
Read More

How Artificial Intelligence Is Revolutionizing the World of Betting and Gambling

icon  light gray clock
11 min
|
October 29, 2024
Using AI for sports betting and gambling: application examples and how the new technology is changing the face of the fast-growing and sought-after iGaming industry. AI in Online Gambling and Sports Betting - a True Game-Changer
Read More

From Employees to Advocates: RISK's Approach to Brand Engagement

icon  light gray clock
11 min
|
October 25, 2024
In today's corporate landscape, if you want to build a strong employer brand, forget about traditional top-down communication approaches. Your most powerful brand voices aren't your marketing materials or corporate statements—they're your employees. But here's the challenge: you can't buy authentic advocacy, and you certainly can't force it. What you can do is create an environment where it flourishes naturally through mature, win-win relationships.
Read More

Upskilling vs. Reskilling: Navigating Career Growth in iGaming. A Conversation with Valeriia Denysiuk, L&D Manager at RISK

icon  light gray clock
11 min
|
October 24, 2024
In today's rapidly evolving iGaming landscape, professionals face a critical choice in their career development: upskilling or reskilling. But what's the real difference, and more importantly, which path is right for you? We sat down with Valeriia Denysiuk, Learn & Development Manager at RISK, to decode these career development strategies and understand how to leverage them effectively in the iGaming industry.
Read More

Mastering iGaming Job Interviews: 7 Key Strengths and Weakness for Success

icon  light gray clock
10 min
|
October 23, 2024
The strengths you need to get hired at an iGaming company: interview tips, weaknesses that may hinder you, and the skills you need. 7 Key Strengths and Weaknesses for Acing iGaming Job Interviews
Read More

Pushing Boundaries in iGaming Design: An Interview with Yevhen Ivliiev, RISK Marketing Design Head

icon  light gray clock
13 min
|
October 17, 2024
In the fast-paced world of iGaming, staying ahead of the curve is crucial. We sat down with Yevhen Ivliiev, the Marketing Design Head at RISK, to discuss his innovative approach to design, the challenges of working in a dynamic industry, and his vision for the future of iGaming design. From creating a unified design community to navigating cultural nuances across different markets, Yevhen shares valuable insights into the world of iGaming design.
Read More

Performance Assessment System: Setting a New Standard in iGaming

icon  light gray clock
10 min
|
October 16, 2024
In the dynamic landscape of the iGaming industry, identifying and nurturing people’s potential is key to sustained growth and innovation. RISK has made incredible strides in developing a strategic and effective approach to building its teams from the ground up, transforming what was once a chaotic environment into a well-structured, people-focused organization. We spoke with Yuliia Kushnir, HR Strategic Projects Manager at RISK, to explore the methodology and impact of the company's people potential assessment initiative.
Read More

Unlocking Peak Performance in iGaming: RISK's 3-Tier Approach

icon  light gray clock
7 min
|
October 14, 2024
In the dynamic world of iGaming, staying ahead doesn’t just mean being at the forefront of technology and innovation. It means nurturing a team that’s healthy, motivated, and aligned with the company’s core values. At RISK, we believe that people's performance is the key to thriving in such an intense and fast-paced environment. We looked beyond conventional HR practices, considering the whole person behind the job title. Today, we sat down with our People Ops Team Lead, Halyna Dolyk, to learn about the three-level "check-up" approach that keeps RISK at the peak of the game. At the core of this strategy is a 3-tier check-up system, addressing physical health, mental well-being, and career satisfaction. It's not about ticking boxes; it's about creating an environment where people can truly shine.
Read More

Culture and Influence in the Workplace: Two Different Approaches in the Form of Individualism and Collectivism

icon  light gray clock
7 min
|
October 14, 2024
Individualism vs collectivism which is better: confronting two different cultures of workplace behavior and which approach is more suitable for you. Individualism vs Collectivism - Choosing the Best Workplace Behaviour Culture
Read More

Leadership Development Plan - 7 Key Steps You Need to Follow

icon  light gray clock
6 min
|
October 9, 2024
Leadership Development Plan - Why Leadership is So Important for Business Description: Leadership development process: from talent scouting and identifying leadership styles to designing and continually assessing.
Read More

Synergy in Action: How PR and Employer Branding Collaboration Can Strengthen Your Brand

icon  light gray clock
7 min
|
September 27, 2024
In many companies, a single PR department handles external relations (media, public communications) and employer branding. However, this approach can be inefficient given the vast scope of both areas. At RISK, we've found success in separating these functions into distinct teams that work in close collaboration. This article explores the benefits of this approach and offers insights that can be applied to any organization.
Read More

Employee Experience: Your Ultimate Guide

icon  light gray clock
12 min
|
September 26, 2024
Did you know 79 percent of employees leave because they feel unappreciated? This shows how crucial the employee’s experience is today. It covers everything a person feels and sees from start to finish. A good experience boosts engagement, productivity, and keeps employees, helping your business thrive.
Read More

The Future of Sportsbooks: AI, Innovation, and the Human Touch - An Interview with Daniyar Imanbayev, Senior Sport Analyst at RISK.

icon  light gray clock
10 min
|
September 24, 2024
A Sportsbook is a product, website, or platform (depending on how you refer to it) for accepting bets on sporting events. The betting industry as we know it today, with a vast number of live events, extensive outcome options, and live streaming, is relatively new.
Read More

The importance of employee development in the modern workplace

icon  light gray clock
8 min
|
September 20, 2024
96 percent of workers consider acquiring new skills essential; however only 26 percent believe their employers actively encourage their learning and development efforts. In the rapidly changing landscape of work environments and demands for continuous growth and improvement among staff have never been more crucial. The phenomenon known as the Great Resignation demonstrates that a significant number of individuals are seeking promising prospects, in other organizations. To remain competitive and retain talent in this dynamic environment companies should prioritize investing in employee training and advancement programs.
Read More

SBC Summit Lisbon 2024: The Premier iGaming Event of the Year

icon  light gray clock
4 min
|
September 18, 2024
The iGaming industry is excitedly looking forward to the SBC Summit Lisbon 2024, a significant event that will bring together key figures and innovators from various sectors of the industry. This summit goes beyond being a meeting – it presents a unique chance for participants to engage with the newest developments and breakthroughs that are influencing the direction of iGaming, in days ahead. The conference will showcase a variety of speakers sharing their expertise through interactive panel conversations and networking sessions for professionals in the field to exchange ideas and discuss successful approaches.
Read More

Top 10 change management models: A comparison guide

icon  light gray clock
15 min
|
September 12, 2024
Did you know that 70% of change efforts fail? This fact shows how crucial effective change management is today. Choosing the right model is key to success or failure in business changes. Change management helps plan, implement, and guide through changes. It aims to achieve goals with less resistance. It's vital for both small improvements and big digital changes.
Read More

What is employee performance management? A complete guide

icon  light gray clock
9 min
|
September 9, 2024
A recent study found that 74% of workers feel they're not reaching their full potential. This is because they don't get enough help at work. Effective employee performance management is key in today's competitive world. Companies that use performance management well are 1.5 times more likely to beat their competitors in making money. They are also 1.25 times more likely to see their employees work better.
Read More

Talent Management: The Complete Guide

icon  light gray clock
10 min
|
August 31, 2024
In today's fast-paced business world, having a strong talent management plan is key to success. It involves many HR processes and strategies to draw in, grow, motivate, and keep top employees. By using a full talent management system, companies can make their workforce better, boost employee involvement, and improve overall performance.
Read More

Pre-employment Screening: Your Comprehensive Guide

icon  light gray clock
10 min
|
August 23, 2024
Did you know 95% of employers check candidates before hiring? In today's job market, it's key to have a detailed pre-employment process. This ensures you make smart hiring choices and build a strong team. This guide will dive deep into pre-employment screening. We'll cover the types of tests and assessments out there. You'll learn how to pick the best ones for your company and get a checklist for the process. By the end, you'll know how to make your screening process better and hire the right people.
Read More

Beyond the Odds: How RISK is Reshaping iGaming's Future - A Conversation with Perman Ishankulyiev, Head of Project.

icon  light gray clock
8 min
|
August 21, 2024
In the fast-paced world of iGaming and betting, change is the only constant. As technology evolves and regulations shift, companies in this space must be agile, innovative, and forward-thinking to stay ahead. Our success at RISK is built on our ability to navigate this dynamic landscape with bold moves and smart strategies. But what's the secret behind our agility and innovation? To gain insight into the challenges and potential of this ever-changing landscape, we sat down with Perman Ishankulyiev, Head of Project at RISK. With his finger on the pulse of the industry and a track record of successful leadership, Perman offers a unique perspective on the future of iGaming and the role RISK is playing in shaping it.
Read More

8 Powerful Examples of Employee Empowerment at Work

icon  light gray clock
7 min
|
August 20, 2024
A recent survey showed that 74% of managers believe employee input greatly helps in making better decisions. This shows how important it is to empower employees at work. Companies like Patagonia, Spotify, and Starbucks see more engagement and loyalty when they focus on their employees first. By giving employees more control over their work, these companies create a happier and more creative team. This approach is known as employee empowerment. It means giving employees the power to make decisions and own their work. When done right, it boosts productivity, customer service, and keeps talented people around.
Read More

How To Accept a Job Offer (With Steps, Example and Tips)

icon  light gray clock
7 min
|
August 14, 2024
A recent survey by the Bureau of Labor Statistics found that 58% of job seekers have gotten at least one job offer. Accepting a job offer is a big step in your career. It starts a new chapter full of chances for growth. But, it can be tough, especially for newcomers or those out of practice. This guide will help you through the steps of accepting a job offer professionally. We'll give you an example email and tips for a smooth start in your new role. Follow these tips to accept your job offer with confidence and begin your new job well.
Read More

4 Steps to Crafting Employee Development Plans That Fuel Success

icon  light gray clock
7 min
|
August 7, 2024
Did you know that 94% of employees would stay at a company longer if it invested in their career development? In today's job market, employee development plans are key for companies to keep top talent. These plans help employees grow professionally and improve their skills. This benefits both the employee and the company.
Read More

What is Organizational Development? A Complete Guide

icon  light gray clock
7 min
|
August 2, 2024
Organizational development aims to make a company more competitive by creating unique strengths. These can be people, new products, top-notch service, or a special culture. It's different from random changes because it focuses on making the company better over time. In today's fast-changing world, being able to adapt is vital. That's why organizational development is more important than ever. It helps companies stay flexible and keep up with changes.
Read More

The Evolution of HR: The Rise of Project Management in Human Resources

icon  light gray clock
7 min
|
August 1, 2024
In recent years, the business world has witnessed a significant transformation in the role of Human Resources (HR) departments. No longer confined to traditional administrative tasks, HR has evolved into a strategic partner, playing a crucial role in shaping organizational success. This shift has given rise to a new and increasingly important position: the HR Project Manager. To understand this evolution and its implications, we turn to Yuliia Kushnir, HR Project Manager at RISK, for her insights and experiences.
Read More

Examples of successful employer branding initiatives: deep review from Helen Velychko, RISK Employer Brand Manager.

icon  light gray clock
9 min
|
July 30, 2024
Did you know 59% of employers now see employer branding as key to their HR strategy? Today, companies are investing heavily in strategies to attract top talent, showcasing their unique culture and what sets them apart. As RISK's Employer Brand Manager, Helen Velychko has developed a reputation for her pragmatic approach to employer branding. Her strategy involves studying successful initiatives across various industries, not just igaming, to find innovative ideas that could benefit RISK. Today, we'll explore some of the employer branding case studies that Helen finds particularly insightful.
Read More

What Are Fringe Benefits and Should You Offer Them?

icon  light gray clock
6 min
|
July 25, 2024
A whopping 68% of job seekers want to know what companies offer in benefits. Yet, 36% of HR pros say their company doesn't share this info at first. In today's job market, fringe benefits can make or break a job offer for top talent. Companies compete for skilled workers by offering great benefits to keep them. Fringe benefits, or employee benefits, are extra perks given by companies. These can be health insurance, retirement plans, paid vacation, and more. Some perks go to all staff, while others are for top executives or certain jobs. Companies use these benefits to draw in, motivate, and keep top talent.
Read More

The CMO's Guide to Healthy Marketing: An Interview with Andrii Kariakin, RISK CMO

icon  light gray clock
6 min
|
July 22, 2024
In today's fast-paced business world, understanding whether your marketing efforts are truly effective can be a challenge for many company leaders. To shed light on this crucial topic, we sat down with Andrii Kariakin, the Chief Marketing Officer at RISK, to discuss how executives can gauge the health of their marketing strategies and ensure they're on the right track.
Read More

How to Manage and Resolve Conflict in the Workplace

icon  light gray clock
8 min
|
July 18, 2024
A recent study found that 53% of employees ignore "toxic" work situations. This can hurt productivity and make people unhappy at work. Workplace conflicts can cost up to $359 billion a year. It's key for managers and HR to know how to solve these issues to keep the workplace healthy. Workplace conflicts often come from different opinions, competing goals, unclear expectations, feeling unfairly treated, or political and social disagreements. These conflicts can be about work or personal feelings. If not handled, they can make work less productive, lead to more people leaving, and even cause legal problems.
Read More

Leadership vs. Management: 5 Tips to Become a Better Leader

icon  light gray clock
6 min
|
July 15, 2024
A Gallup study showed that followers want trust, compassion, stability, and hope from their leaders. But, many articles focus on improving weaknesses instead of building on strengths. This overlooks the key difference between leadership and management, which are both crucial for success. While managers and leaders share some skills, it's important to know their main differences. Managers plan, organize, and direct to meet company goals. They set goals, budgets, and strategies to improve performance and productivity.
Read More

9 Types of Employment Contracts You Should Know

icon  light gray clock
8 min
|
July 12, 2024
There are many types of contracts, like part-time, fixed-term, and freelance ones. Each has its own pros and cons for both sides. Learning about them helps you make choices that fit your needs or goals, leading to better working relationships.
Read More

Oleksiy Kaplunov: iGaming Interviews ► Risk Inc Blog

icon  light gray clock
7 min
|
July 11, 2024
In the fast-paced world of iGaming, financial leadership plays a crucial role in steering companies towards success. We had the privilege of sitting down with Oleksiy Kaplunov, the Head of Finance at RISK, to gain insights into his approach to financial management, team building, and navigating the unique challenges of the igaming industry. In this candid interview, Oleksiy shares his thoughts on industry knowledge, the qualities of an ideal iGaming CFO, and strategies for maintaining work-life balance in a high-pressure environment.
Read More

Strategic Workforce Planning 101: Framework & Process

icon  light gray clock
10 min
|
July 3, 2024
Your organization's success depends on having the right team in place. More than 70% of companies see keeping their best people as a big challenge. This is where strategic workforce planning (SWP) comes in. It's about spotting any skills or knowledge gaps and making a plan to fill them. This ensures your team has everything they need to meet the company's goals now and in the future.
Read More

Top 6 Communication Skills and How to Improve Them

icon  light gray clock
10 min
|
June 28, 2024
Mastering communication skills is vital today. It's key for success in personal and professional life. Good communication helps build relationships and grow your career. Studies show our body language, like facial expressions, matters a lot too. At work, good communication is crucial. A Gallup report found 70% of a team's energy depends on the manager's skills. This says a lot about how leadership talks to the team. Working on these skills can make you shine in interviews and push your career forward.
Read More

Employee Engagement Strategies for a Better Workplace Environment

icon  light gray clock
7 min
|
June 27, 2024
Did you know only a small fraction of employees worldwide, 23%, and in the U.S., 33%, are "engaged"? This comes from Gallup's study. It shows how important engagement is at work. Engaged folks do more than just turn up. They are 17% more productive, make their companies 23% more money, and keep customers 10% more satisfied. These facts point to the big change better engagement can bring in every business.
Read More

Engaging Generation Z in the Workplace: Strategies for Effective Internal Communication and Collaboration

icon  light gray clock
5 min
|
June 27, 2024
As Generation Z enters the workforce, organizations must adapt their communication strategies to effectively engage and retain this unique demographic. Born between the mid-1990s and early 2010s, Gen Z is set to outnumber Millennials worldwide, making up 27% of the job market by 2025. Inna Kutsak, Senior Communications Manager at RISK, shares her insights on the secrets to successful communication with Gen Z employees.
Read More

4 Types of Key Performance Metrics To Track

icon  light gray clock
10 min
|
June 24, 2024
Did you know that comparing profitability metrics can help find key business changes? Looking at numbers, from how productive we are to what we sell, helps a lot. This way, we know where to aim for and what to change to get there.Measuring performance metrics is important for a few reasons. It helps us see our growth. It also lets us compare where we are now to where we want to be. And, it guides us in making smart moves to reach our goals. Understanding key performance metrics is key for any business's success. For example, knowing how productive we are and our profit margin is crucial. It helps businesses thrive and hit their strategic targets.
Read More

The Best-Kept HR Secrets for Creating a 'Wow-Atmosphere' in the Digital Workplace

icon  light gray clock
6 min
|
June 21, 2024
Insights from Yuliya Kushnir, RISK HR Project Manager, on Fostering Connection and Collaboration in the Digital Workplace In the ever-evolving landscape of modern work, where remote teams and digital communication are the norm, the role of HR professionals has never been more crucial. How do you build a company culture that thrives when employees are scattered across time zones and screens? How do you ensure that everyone feels connected, valued, and motivated?
Read More

Employee Life Cycle: The Ultimate Guide

icon  light gray clock
8 min
|
June 20, 2024
Did you know that most job seekers are attracted to organizations that look after their brand? The employee life cycle is key. It's about the whole journey between an employee and their workplace. This journey starts from hiring and lasts till they depart. Knowing about the employee life cycle helps a lot. It lets you connect with people at every step. This, in turn, helps you find the right talent, make employees happier, and boost your company's success. We are going to dig deep into each of the seven stages. And we'll share tips to make each stage the best it can be for your employees and your company.
Read More

10 Essential Project Management Skills to Succeed

icon  light gray clock
6 min
|
June 14, 2024
By 2026, the market for project management software is set to hit $17.5 billion. It will grow at a rate of 12% annually from 2021. This shows there's a big need for project managers who know their stuff. To turn your natural skills into a successful project management career, you need to work on 10 key skills.
Read More

eNPS as a Key Element in Building Two-way Communication and Employee Loyalty

icon  light gray clock
5 min
|
June 12, 2024
At RISK, a mantra echoes through our halls (well, virtual halls, as many of us work remotely): "People are our key value." It's not just a catchy slogan. It's the beating heart of our company culture, the guiding principle behind every decision we make. And that's why employee loyalty research, also known as eNPS, isn't just a box-ticking exercise for us – it's a window into the soul of RISK.
Read More

The 10 Essential HR Metrics You Absolutely Need to Watch

icon  light gray clock
10 min
|
June 6, 2024
Are your HR metrics helping lead your company to victory? In today's fast changing world, making choices based on data is key. This is especially true for businesses that want to keep and grow their top talent. So, what HR metrics are essential for getting useful info and boosting sustainable growth?
Read More

Keeping Pace on the iGaming Track: Insights from Kazakhstan

icon  light gray clock
6 min
|
June 6, 2024
In the rapidly evolving world of iGaming, staying ahead of the curve is crucial for success. At RISK, we pride ourselves on our ability to adapt to changing market conditions and capitalize on emerging opportunities. To gain a deeper understanding of the current state of the industry and our plans for the future, we sat down with Yuriy Kralyuk, theHead of Kazakhstan Region @RISK. In this candid conversation, Yuriy shared his insights on the trends shaping the iGaming market and how RISK is positioning itself for growth in 2024 and beyond.
Read More

From Support to CRM Manager: The Inspiring Journey of Dmytro Tsapenko at RISK Company

icon  light gray clock
6 min.
|
May 21, 2024
In the fast-paced world of the iGaming industry, where passion, vision, and strong values drive success, RISK Company shines as a beacon of excellence. At the core of RISK's remarkable story are our employees – the true heroes who continuously raise the bar, propel projects to new heights, and fearlessly embrace challenges. Today, we explore the inspiring journey of one such hero, Dmytro Tsapenko, whose unwavering dedication and passion have transformed his career and left an indelible mark on the company.
Read More

Product Manager vs. Product Owner: Who's Who?

icon  light gray clock
12 min
|
May 16, 2024
It’s very important to know the difference between a product owner and a product manager. This understanding helps teams meet their goals and make products customers love. Without clear roles, it's hard to get a project done well. Knowing what each role does makes teamwork better and tasks clearer.
Read More

Navigating the Legal Landscape of AI-Generated Content in iGaming: Opportunities and Challenges

icon  light gray clock
8 min
|
May 14, 2024
The rise of automated text creation presents significant opportunities for iGaming businesses to expand their reach and improve user engagement. By leveraging AI-powered tools, companies can generate vast amounts of content, such as game descriptions, promotional materials, and even personalized recommendations, in a fraction of the time it would take human writers. This efficiency enables iGaming platforms to cater to a wider audience and deliver tailored experiences that keep users coming back.
Read More

The Metaverse: A Playground for the Future of Marketing

icon  light gray clock
10 min
|
May 3, 2024
Imagine a world where you can step into a virtual store, design your perfect pair of custom sneakers with a virtual reality headset, and have them delivered to your doorstep – all without leaving your couch. Or, picture yourself attending a live soccer match with your friends from all over the globe, where you can cheer, communicate, and interact with the performers in a shared virtual space. That's the kind of future the metaverse promises, and it's fundamentally changing how businesses think about marketing.
Read More

Mastering Expectation Management: Tips & Strategies

icon  light gray clock
10 min
|
April 29, 2024
Expectation management is key for success. With these smart strategies and continuous updates, projects can stay on track. This creates a work culture filled with trust, teamwork, and always getting better.
Read More

Unlocking Success in the iGaming World Essentials

icon  light gray clock
6 min
|
April 29, 2024
In this article, we will delve into the essential insights that can navigate you for better understanding of the gambling world. We will explore the different factors that contribute to success in the gambling industry and provide expert guidance on how to navigate this competitive landscape.
Read More

Boost Collaboration: 5 Tips to Improve Your Teamwork Efficiency

icon  light gray clock
5 min
|
April 29, 2024
In the world of business, working well as a team is vital to success. Did you know effective teams are 5 times more likely to do well and meet their goals? By improving how we talk to each other and building a united team, companies can really boost their productivity.
Read More

How Riskers elevate customer support and their careers

icon  light gray clock
4 min
|
April 17, 2024
What comes to mind when you think of customer support? A corporate machine with constantly changing operators who read from scripts like robots. But if you look at the RISK support team, you’ll see the opposite picture: minimal turnover and support agents speaking in a simple language.
Read More

The Riskers at Cannes Lions: How we back talents

icon  light gray clock
4 min
|
March 20, 2024
Feeling like you’re stuck in the same old routine at work? Every specialist needs a breath of fresh air for inspiration now and then. Our team believes in the power of industry contests. This time, we’ll dive into Cannes Lions – the international festival of creative communications and advertising through the stories of our Riskers!
Read More

The RISK Mindset: An Exclusive Interview with RISK CEO Max Potomkin

icon  light gray clock
5 minutes
|
February 9, 2024
We're about to delve deep into the core of what drives the Riskers. Just as our team charts the course for the entire company, it's the backbone of our team that steers us through these waters. So, let's dive into a sneak peek of the wisdom shared by our captain, Max Potomkin, CEO of RISK.
Read More

How to thrive on the edge

icon  light gray clock
5 minutes
|
December 27, 2023
High-risk businesses demand more from their leaders.
Read More

What kind of tribe is the Risk.Inc team?

icon  light gray clock
6 minutes
|
December 26, 2023
People shape and move any company. What brings professionals from around the world together under one roof? Shared principles and values.
Read More

Contact form for affiliates

We're eager to partner up with folks like you! Ready to dive in?
four people sitting at a table working on something together
We use cookies on our website to make your experience smooth by using analytics & personalization. If you accept it, you'll let us know that you don't mind our collecting information about how you interact with our website.
Check out our
Cookie Policy to learn more!