How to Network Like a Pro at Industry Events: Expert Tips for Building Strong Connections

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12 min
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Nov 19, 2024

Awkward interactions with industry leaders, trying to sell yourself to the highest bidder and tasteless events are probably the first things on the minds of many people who hear the word ‘networking’. However, today you can't do without networking to improve your professional reputation, build long-term relationships and advance your career. So, networking events are all about meeting and getting to know outstanding people who you can help and expect to help you in return. 

However, how do you network and why is net working so important? Many people continue to avoid networking because they don't know how to network and reap the benefits of it. Keep reading this article to find out how to do networking and make connections even if interacting with strangers scares you due to shyness. 

What is Networking and Why It Matters

Although networking comes in many forms, this article will focus on professional networking, which is a mutually beneficial interaction between people to exchange information, ideas, and insights. Not related to computer networks or the Internet, it involves people connected by a common industry, interest, or career. However, business networking can also be about interacting in an informal, more relaxed setting, such as socialising at an after-party or over a coffee during a break at work. 

Whatever industry you work in, networking is an essential craft you must master to succeed in your future working life:

·  It accelerates your learning by allowing you to learn from other people's mistakes and failed solutions, thereby learning from others' experiences.

·  It allows you to find unconventional and non-trivial solutions to complex problems thanks to unexpected ideas and advice from members of other teams and companies.

·  It gives you access to hidden career opportunities, as many projects and jobs never go public because some of them are offered through introductions.

·  It helps you improve your understanding of the markets including current state and future trends. 

Ultimately, productive networking will bear fruit in the form of lasting connections that can play an important role in the development of your career in the future. 

Networking Statistics

Why networking is so important

Statistics

You won't be able to find out that many jobs exist.

About 70% of vacancies don't make it to online job boards.

Opportunity to learn to understand body language.

About 70% of the information you receive in live interactions with people is non-verbal.

You may find a new and interesting job.

Over 45% of freelancers find orders through the power of word of mouth.

Men and women have equal chances of finding a job.

About 25% of male candidates and about 26% of female candidates find a new job through networking.

You can earn a higher salary.

According to recent research by the University of Erlangen-Nuremberg, productive networking contributes to higher wages and overall employee satisfaction.

 The Importance of Networking for Your Career Growth

So, now that you know what is networking, let's find out exactly how it can impact your future career. Here are a few reasons why it's important to your career success:

·  You gain access to new knowledge and insights in different areas to adapt to changes and continue to stay competitive.

·  You're opening doors to jobs unavailable to a wide range of candidates.

·  You get feedback with an assessment of your strengths and weaknesses.

 In addition, networking can be something to support you when you move to a new job or even change career fields. 

Networking Basics

Stop thinking of networking as just exchanging business cards or politely speaking to colleagues at events. It's all about interaction where both parties feel understood and supported. Because meaningful and mutually beneficial connections are at the heart of networking, you need to prepare carefully for every meeting and every conversation. 

A genuine interest in people is a critical foundation for effective networking. By learning to interact with your peers in a win-win format, you will become the go-to person for advice and guidance, which will influence your career development in the long run. Keep in mind that success also depends on your ability to maintain and strengthen existing relationships. Even taking small steps such as congratulating on professional successes or asking about affairs can help you make business relationships stronger. 

How to Network at Industry Events - Effective Strategies

As rewarding as networking can be, the reality is that it's an art not everyone can master. Even the thought of striking up a conversation with a stranger at an industry event can make you feel intimidated and panicky. However, by sticking to the three tips below, you'll be able to connect with new people and find a place for future meetings and discussions. 

Enter Conversations with Confidence

For most people, starting a conversation with a stranger is the most difficult and exciting part. However, by behaving naturally and confidently, you can successfully initiate a conversation without resorting to loud speeches or formulaic phrases. Try to lighten the mood by asking a simple but thoughtful question about what brought the person to the event. 

You should also think about the structure and tone of your conversation. It is good practice to use a few pre-prepared open-ended questions about, for example, successful projects or participation in similar events. Try to show genuine interest and create an informal atmosphere to eliminate awkwardness and increase the value of the conversation for both parties. 

Participate in Speed Networking Sessions

When it comes to quick networking sessions, your flexibility and creativity are your best assets. Since they are time-limited, you need to be able to properly introduce yourself and ask precise questions to help you better uncover the person you are talking to. Try to demonstrate your energy and uniqueness to interest a stranger in just a few minutes. 

It's hard to predict which contact will be the beginning of a great journey. So, treat each person with genuine interest. Talk briefly about your goals and sources of inspiration to establish initial closeness. With practice, you'll learn to pick up on the things that really matter to new contacts so that you focus on the key points during short networking sessions. 

Create A Lasting Impression of Yourself

How to make your interlocutors remember you at events where there are hundreds or even thousands of guests? With a personalised approach and attention to detail, you can achieve this goal. Instead of a dry thank you, mention what you particularly liked about the speaker's words at the end of the conversation. Also, try sending a short message after the event reminding them of the topic you discussed to add value to your interaction. 

How to Strengthen Relationships at the End of Events

So, the speeches from the stage have been made and even the grand afterparty has come to an end. However, this is not the time to relax as you will have to build effective follow-up interactions with your new acquaintances. Instead of simply reminding them of yourself, try to show that the interaction was meaningful to you. 

Start with a personalised message highlighting unique moments from your conversation. In addition, share links to useful articles, exchange ideas for future communication, or even invite them to meet for coffee. Try to turn this into a regular communication rather than a one-off event to develop a mutually beneficial and productive partnership. 

Business vs. Professional Networking: Understanding Key Differences

Don't be shy if you're the kind of person who thinks that business and professional networking are the same thing. While they have a lot in common, there are key differences to be aware of. For business, networking is a strategic tool focused on building connections leading to deals, contracts and increased revenue. In simple words, it's where every contact is viewed through the lens of mutual benefit. To succeed with business networking, you must be able to articulate a value proposition almost lightning-fast and highlight key points of value in your potential collaboration. 

Unlike business one, professional networking is something that works for the future. By creating contacts at the level of knowledge sharing, support and career opportunities without a focus on immediate gain, you open yourself up to communities of experts. You need to be consistent and reputation-building orientated to turn casual acquaintances into professional allies over time. 

FAQ 

How do I know that the contact is really useful for my career and not just another acquaintance?

More than finding someone interested in your field is required. He or she must be willing to engage with you on a deeper level than just a friendly conversation. Also, keep in mind that the value of a contact is not measured by their position, but by how seamlessly they fit into your professional environment. 

Is it worth keeping in touch with someone who has no obvious benefit to you?

Maintain a warm relationship even with contacts who do not benefit you at first glance, as your commitment to them can be a strong investment that pays off in the future in unexpected ways. 

How do I keep in touch with new acquaintances when physically far away from each other?

We live in the age of digital technology and social platforms. Use the power of LinkedIn to connect with the best in the industry regularly. This is how you will demonstrate your interest and engagement. 

Can I develop a successful career without participating in networking sessions regularly?

Attending regular meetings helps you stay visible and also gives you access to new knowledge not always available through formal channels. So, avoiding networking sessions will significantly limit your chances for career advancement. 

How do I overcome the feeling of discomfort when approaching a stranger?

While this discomfort is the norm, there are a few effective techniques to help alleviate it significantly. Pretend it's an old acquaintance to feel more confident. Also, emphasise what you can give to the person rather than what you can get from them.

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Did you know that comparing profitability metrics can help find key business changes? Looking at numbers, from how productive we are to what we sell, helps a lot. This way, we know where to aim for and what to change to get there.Measuring performance metrics is important for a few reasons. It helps us see our growth. It also lets us compare where we are now to where we want to be. And, it guides us in making smart moves to reach our goals. Understanding key performance metrics is key for any business's success. For example, knowing how productive we are and our profit margin is crucial. It helps businesses thrive and hit their strategic targets.
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The Best-Kept HR Secrets for Creating a 'Wow-Atmosphere' in the Digital Workplace

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6 min
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June 21, 2024
Insights from Yuliya Kushnir, RISK HR Project Manager, on Fostering Connection and Collaboration in the Digital Workplace In the ever-evolving landscape of modern work, where remote teams and digital communication are the norm, the role of HR professionals has never been more crucial. How do you build a company culture that thrives when employees are scattered across time zones and screens? How do you ensure that everyone feels connected, valued, and motivated?
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Employee Life Cycle: The Ultimate Guide

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8 min
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June 20, 2024
Did you know that most job seekers are attracted to organizations that look after their brand? The employee life cycle is key. It's about the whole journey between an employee and their workplace. This journey starts from hiring and lasts till they depart. Knowing about the employee life cycle helps a lot. It lets you connect with people at every step. This, in turn, helps you find the right talent, make employees happier, and boost your company's success. We are going to dig deep into each of the seven stages. And we'll share tips to make each stage the best it can be for your employees and your company.
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10 Essential Project Management Skills to Succeed

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6 min
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June 14, 2024
By 2026, the market for project management software is set to hit $17.5 billion. It will grow at a rate of 12% annually from 2021. This shows there's a big need for project managers who know their stuff. To turn your natural skills into a successful project management career, you need to work on 10 key skills.
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eNPS as a Key Element in Building Two-way Communication and Employee Loyalty

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5 min
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June 12, 2024
At RISK, a mantra echoes through our halls (well, virtual halls, as many of us work remotely): "People are our key value." It's not just a catchy slogan. It's the beating heart of our company culture, the guiding principle behind every decision we make. And that's why employee loyalty research, also known as eNPS, isn't just a box-ticking exercise for us – it's a window into the soul of RISK.
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The 10 Essential HR Metrics You Absolutely Need to Watch

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10 min
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June 6, 2024
Are your HR metrics helping lead your company to victory? In today's fast changing world, making choices based on data is key. This is especially true for businesses that want to keep and grow their top talent. So, what HR metrics are essential for getting useful info and boosting sustainable growth?
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Keeping Pace on the iGaming Track: Insights from Kazakhstan

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6 min
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June 6, 2024
In the rapidly evolving world of iGaming, staying ahead of the curve is crucial for success. At RISK, we pride ourselves on our ability to adapt to changing market conditions and capitalize on emerging opportunities. To gain a deeper understanding of the current state of the industry and our plans for the future, we sat down with Yuriy Kralyuk, theHead of Kazakhstan Region @RISK. In this candid conversation, Yuriy shared his insights on the trends shaping the iGaming market and how RISK is positioning itself for growth in 2024 and beyond.
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From Support to CRM Manager: The Inspiring Journey of Dmytro Tsapenko at RISK Company

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6 min.
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May 21, 2024
In the fast-paced world of the iGaming industry, where passion, vision, and strong values drive success, RISK Company shines as a beacon of excellence. At the core of RISK's remarkable story are our employees – the true heroes who continuously raise the bar, propel projects to new heights, and fearlessly embrace challenges. Today, we explore the inspiring journey of one such hero, Dmytro Tsapenko, whose unwavering dedication and passion have transformed his career and left an indelible mark on the company.
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Product Manager vs. Product Owner: Who's Who?

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12 min
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May 16, 2024
It’s very important to know the difference between a product owner and a product manager. This understanding helps teams meet their goals and make products customers love. Without clear roles, it's hard to get a project done well. Knowing what each role does makes teamwork better and tasks clearer.
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Navigating the Legal Landscape of AI-Generated Content in iGaming: Opportunities and Challenges

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8 min
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May 14, 2024
The rise of automated text creation presents significant opportunities for iGaming businesses to expand their reach and improve user engagement. By leveraging AI-powered tools, companies can generate vast amounts of content, such as game descriptions, promotional materials, and even personalized recommendations, in a fraction of the time it would take human writers. This efficiency enables iGaming platforms to cater to a wider audience and deliver tailored experiences that keep users coming back.
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The Metaverse: A Playground for the Future of Marketing

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10 min
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May 3, 2024
Imagine a world where you can step into a virtual store, design your perfect pair of custom sneakers with a virtual reality headset, and have them delivered to your doorstep – all without leaving your couch. Or, picture yourself attending a live soccer match with your friends from all over the globe, where you can cheer, communicate, and interact with the performers in a shared virtual space. That's the kind of future the metaverse promises, and it's fundamentally changing how businesses think about marketing.
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Mastering Expectation Management: Tips & Strategies

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10 min
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April 29, 2024
Expectation management is key for success. With these smart strategies and continuous updates, projects can stay on track. This creates a work culture filled with trust, teamwork, and always getting better.
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Unlocking Success in the iGaming World Essentials

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6 min
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April 29, 2024
In this article, we will delve into the essential insights that can navigate you for better understanding of the gambling world. We will explore the different factors that contribute to success in the gambling industry and provide expert guidance on how to navigate this competitive landscape.
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Boost Collaboration: 5 Tips to Improve Your Teamwork Efficiency

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5 min
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April 29, 2024
In the world of business, working well as a team is vital to success. Did you know effective teams are 5 times more likely to do well and meet their goals? By improving how we talk to each other and building a united team, companies can really boost their productivity.
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How Riskers elevate customer support and their careers

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4 min
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April 17, 2024
What comes to mind when you think of customer support? A corporate machine with constantly changing operators who read from scripts like robots. But if you look at the RISK support team, you’ll see the opposite picture: minimal turnover and support agents speaking in a simple language.
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The Riskers at Cannes Lions: How we back talents

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4 min
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March 20, 2024
Feeling like you’re stuck in the same old routine at work? Every specialist needs a breath of fresh air for inspiration now and then. Our team believes in the power of industry contests. This time, we’ll dive into Cannes Lions – the international festival of creative communications and advertising through the stories of our Riskers!
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The RISK Mindset: An Exclusive Interview with RISK CEO Max Potomkin

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5 minutes
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February 9, 2024
We're about to delve deep into the core of what drives the Riskers. Just as our team charts the course for the entire company, it's the backbone of our team that steers us through these waters. So, let's dive into a sneak peek of the wisdom shared by our captain, Max Potomkin, CEO of RISK.
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How to thrive on the edge

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5 minutes
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December 27, 2023
High-risk businesses demand more from their leaders.
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What kind of tribe is the Risk.Inc team?

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6 minutes
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December 26, 2023
People shape and move any company. What brings professionals from around the world together under one roof? Shared principles and values.
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