Product Manager vs. Product Owner: Who's Who?

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12 min
May 16, 2024

Recently, the world of product management has seen big growth. This has led to some confusion about the roles of product managers and product owners. In big companies, there might be many managers for products. But in start-ups or small businesses, one person often handles everything. The choice between a product manager and a product owner depends on whether you need someone for building a business or focusing on product delivery.

Product managers deal with the big picture of a product's strategy. They work on product marketing, support sales, plan budgets, dream about the future, and take care of customers.

Product owners, on the other hand, are key in agile organizations. They turn the product strategy set by the manager into tasks for teams to act on. They run meetings, set up demos, look at the details, and help with testing.

In companies using agile methods, you'll often see a product owner. But sometimes, a product owner might take on more strategic work if there's a small team. So, they could do some things a product manager normally does.

Both roles are important for a product's success. A product owner needs to be really good at talking to people. They must turn the manager's plans into things that the team can do, and make sure everyone works well together. Remember, a person can do both jobs. The specific tasks they do change with the company's needs and the product’s stage.

It’s very important to know the difference between a product owner and a product manager. This understanding helps teams meet their goals and make products customers love. Without clear roles, it's hard to get a project done well. Knowing what each role does makes teamwork better and tasks clearer.

Product Manager vs. Product Owner: Roles and Responsibilities

  • Product managers focus on the strategic aspects of a product, such as the product's vision, company objectives, and market trends.
  • Product owners are more tactical and involved in translating the product manager's strategy into actionable tasks for agile teams.
  • Product owners attend team coordination meetings, organize demos, analyze requirements, and participate in ongoing testing efforts.
  • Both product owners and product managers play critical roles in guiding products through development processes and working with various teams across an organization.
  • Clear understanding of the roles of product owners and product managers is crucial for efficient cross-functional collaboration and task assignment.

What Great Product Managers Focus On

Great product managers are key to a product's success. They handle a mix of strategic thinking, teamwork, and coaching. We'll look at what makes them great and how they help develop products.

Defining Product Strategy

Key among their tasks is outlining the product's strategy. They factor in the big picture, company goals, and market shifts. They study market data and insights to spot chances and focus on what customers want. This work involves aligning with other teams to meet business targets.

Collaboration and Cross-Functional Coaching

Good product managers value working together across departments. They engage with research, marketing, sales, and more. They encourage sharing ideas and solving problems together. They offer guidance to make sure everyone supports the same vision and goals.

Customers Engagement

They also prioritize talking to customers. They gather their feedback to learn what they need and like. This input helps in decision-making and improving the product. Staying close to customers allows managers to predict market shifts and find growth avenues.

Communication and Stakeholder Management

Product managers are excellent at keeping everyone informed. They connect the product team with others like developers and executives. They make sure the vision and goals are clear to all. Good communication builds a strong team and keeps everyone motivated.

Long-Term Vision and Planning

Great managers are forward thinkers. They plan for the product's success over time. They set goals, track key indicators, and keep an eye on the market. They guide the product from the idea to the launch, making plans for its growth.

Таблица с центрированным содержимым
Product Manager Focus Areas Product Owner Focus Areas
Product Strategy User Stories
Collaboration and Coaching Backlog Prioritization
Customer Engagement Team Coordination
Communication and Stakeholder Management Requirements Readiness
Long-Term Vision and Planning Ongoing Testing Efforts

In startups or small companies, a product manager might take on parts of a product owner's role. This is when roles might blur. But, it's crucial to keep these roles distinct for a clear organizational structure.

To sum up, great product managers excel in working with others, shaping the product's path, guiding teams, talking to customers, and keeping everyone on the same page. Their skills are essential for a product's success and meeting the needs of customers and the business.

Things Great Product Managers Don't Focus On

Great product managers understand their roles well. They know there are things they should not focus on as much. Here are some areas where top product managers do not put all their attention:

1. Defining Requirements

Product managers grasp what customers and markets need. Yet, they avoid spending too much time on defining detailed requirements. Instead, they aim high. They outline the main goals and vision for their products. This keeps their vision clear, guiding the team well without diving into tiny details.

2. Engaging with Customers

Product managers value customer feedback and user insights. Still, they don't engage with customers excessively daily. They pass this duty to product owners or other team members. They know customer input is important but they need to focus on broader strategies.

3. Reviewing Metrics

They know how vital metrics are for checking product performance. But, they don’t check every metric closely. Instead, they look at key metrics that give clear actions. These metrics include feature performance and strategic goal achievement. By picking and studying these relevant metrics, they ensure their decisions are based on solid data.

Not focusing too much on these areas helps great product managers stay strategic. It allows them to focus on innovation and empower their teams. This leads to success for their products.

Understanding the basics

Product managers and owners are key in product management. They have different but vital jobs. Managers lead the whole product creation. They care about the vision, strategy, and market needs. Owners, on the other hand, assure project success within a Scrum team. They define user stories and work closely with developers.

Even though they share some tasks, manager's and owner's focuses are unique. Managers look at the big picture. They understand user needs, set the product's vision, and keep teams working together well. Owners, however, deal with the nitty-gritty details. They make sure specific requirements are met and that everyone understands what needs to be done.

Managers and owners have their own critical jobs in product management. Managers lead the strategy, while owners get into the details. This specialization helps products do well. It ensures both big goals and small tasks are taken care of.

The product management field is growing, making these roles more important. Managers now often work across departments for the product's success. They use their diverse skills to lead teams. Owners, meanwhile, focus on what's necessary to make the product happen.

In sum, product managers and owners have unique roles. Managers lead the overall strategy and team work. Owners make sure every small task is done correctly. Knowing their differences helps companies perform better in creating and delivering products.

What are the responsibilities of a product manager vs. owner?

In the world of product management, two main roles do a lot to make a product succeed: the product manager and the product owner. Each has their own important jobs that help in different ways during product development.

Product Manager Responsibilities: Product managers lead the way by creating strategies and plans for the product. They look at the big picture - what the product should be, what the company wants, and what's happening in the market. They also handle things like marketing the product, supporting its sales, planning budgets, envisioning the future, and making sure customers are happy.

Product Owner Responsibilities: In more agile setups, product owners are key in getting the most out of the product. They work closely with teams that deliver features to ensure everything goes smoothly and meets the vision. They turn the big ideas into specific tasks, set priorities, and make sure the team completes what it needs to. They need to be good at talking to everyone involved to explain the big plan and make sure the work gets done right.

In some cases, one person might do both the product manager and product owner jobs, especially in smaller places. But, in bigger companies, it's better to have different people in these roles. This way, everyone knows exactly what they're supposed to do, which makes the product development more efficient.

Thinking about the special jobs that product managers and product owners do helps companies pick the best people for these roles. It's really important for them to work well together and understand what each other does. When everyone knows their role, it's easier to get things done and reach the goals everyone is aiming for.

Responsibilities Table

Product Manager Responsibilities

Product Owner Responsibilities

Focus on product vision, company objectives, and the market

Ensure right functionality is built promptly and effectively

Involved in product marketing, sales support, and budgeting

Translate product manager's vision into detailed requirements

Strategize long-term envisioning and customer care

Prioritize work in the backlog and accept completed user stories

Support the solution-delivery team

Collaborate with developers, QA staff, UI/UX designers, and more

The Evolution of Product Management and Product Ownership

Product management has changed a lot in recent years. Companies are adapting to new markets and working to create successful products. This change has brought about new roles, like product ownership, and has changed the duties of product managers.

In the past, product management focused on watching over a product from start to finish. Now, it includes making big strategic decisions, coordinating its development, aligning marketing, and shaping a product-focused culture. The job of a product manager is now more about strategy than ever before.

Product ownership, on the other hand, is tied to agile methods, like Scrum. Product owners lead the product more than they manage the team. They make sure the product meets the strategy set by the product manager. They turn the manager's vision into specific requirements, decide what comes first, and make sure features are delivered well.

"The need for scaling a product should not drive the split between Ownership-functions and Management-Functions unnecessarily."

Scaling a product doesn't have to mean a separation between who does what. In big companies, dividing work into clear areas is key to growing the product well. This helps each expert focus on their part and also encourages teamwork.

It's a good idea for big companies to have both product managers and product owners on the same team. Working together like this ensures everyone has the same goals, helps them work together better, and makes decisions that match both roles.

Small international companies have their own set of challenges in growing and staying successful. They have to manage high complexity and tight budgets well. Even so, they should still follow the same product management principles. By focusing on making products that can change and grow, they can meet what the market wants.

Companies with a holacratic setup, like Spotify, have done well without many middle managers. In these places, everyone takes charge of their area and works together. This leads to more creative and efficient product management.

Evolution of Product Management and Ownership

Evolution of Product Management

Evolution of Product Ownership

Emphasis on creating a product-led and vision-oriented culture

Associated with agile frameworks, particularly Scrum

Expanding responsibilities for strategic decision-making, development coordination, marketing alignment

Focus on product leadership rather than team management

Slicing responsibilities into functional areas (domains) for scaling in larger companies

Translating product manager's vision into detailed requirements and prioritizing tasks

Large enterprises may need to establish clear structures for maintaining a common vision

Challenges may arise in scaling and sustaining success for small enterprises with international operations

Importance of fostering a product mindset over a project mindset for adaptability

Companies with holacratic structures effectively manage product functions

Key Differences Between Product Managers and Product Owners

Product managers and product owners have different roles and responsibilities. Even though they both help make products successful, they do it in distinct ways. Knowing how they differ helps companies do better at managing their products.

The Strategic Focus of Product Managers

Product managers think about the big picture and plan for the future. They work on the product's long-term vision and how to achieve company goals. They lead in setting a product strategy over years, spotting trends, and finding chances to grow.

They lead teams from marketing and sales to launch products successfully. Plus, they also team up with those in charge of the supply and production to make products better and more profitable.

The Tactical Role of Product Owners

Product owners are more hands-on, especially in Agile settings. They take big ideas from product managers and turn them into small, actionable steps. They focus on the short term and make sure the work teams do match the main product goals.

Product owners handle the day-to-day of product development. They make sure what's being built meets the product’s vision and customer needs.

Overlapping Roles and Organizational Context

While product managers and product owners usually have separate jobs, there can be some mixing. This happens more in smaller companies or when a product is brand new. In such cases, one person might wear both hats.

This mix shows how flexible product management can be. Organizations pick and choose what works best for them to make their products succeed.

Understanding the roles of product managers and product owners is key. Product managers aim for the stars, looking at the big picture and company goals. Product owners roll up their sleeves, focusing on what needs to be done now. By knowing these differences, companies can use both roles to their advantage. This way, products are created and delivered successfully.

Finding the Right Balance

When looking to fill product management roles, companies must think about their unique needs and working environment. The choice between a product manager and a product owner varies, depending on what the organization aims to achieve.

For quick product rollouts using Agile methods, bringing a product owner onboard might be best. Product owners manage what needs to be in the product, from major features to fixing bugs. They liaise with the development team, turning ideas into detailed stories for development work. These owners then decide what gets worked on first, guided by customer input, market shifts, and the company's goals.

If the aim is building a new product from the ground up, then a more versatile product manager could fit the bill. These managers dream up the product's future and set its direction, focusing on what to develop first. They guide the product from its birth to release, working closely with all teams necessary for the product's triumph.

Choosing between a product manager and a product owner depends on where the business stands and what it wants to do. Sometimes, both roles are needed, particularly as the product grows and the company expands.

In the end, selecting the right candidate is vital for achieving the company's vision. Whether the choice is a product manager, a product owner, or a mix of both, it's crucial to pick professionals who can lead the product success route.

The Value of Product Management and Product Ownership

Product management and ownership are key to making a product successful. Product managers look at the big picture, such as the company's goals and the market. They set the product's strategic direction. Meanwhile, product owners focus on the details. They turn the strategy into tasks that agile teams can do.

Product managers handle many tasks. They deal with product marketing, support sales, and set budgets. They also plan for the long term and care for customers. Their job is to make sure the product meets both market needs and company goals.

Product owners work closely with delivery teams. They ensure the product is built to work well and quickly. They take the vision from managers and turn it into specific tasks. They also work with different groups like finance and support to get things done.

The roles of a product manager and a product owner are different but key. Each has a full-time job to do within the product team. Product owners mainly deal with getting the product done right and quickly, in line with the team's methods.

To excel, a product owner needs to be a great communicator. They turn big ideas into tasks that teams can do. They work with many professionals, including developers and designers, to meet the company's goals.

In small or new companies, a product owner might also act as a product manager, and the other way around. But in big, well-established businesses, having separate roles is usually better. It lets each person focus on their area of expertise.

Product managers and product owners have different but important jobs. Managers lead the product's overall strategy. Owners make sure the strategy becomes reality by working closely with the team. They focus on what customers need and ensuring the product grows.

Understanding the roles of product management and ownership is crucial for any company. 

Clear roles lead to better product management. This, in turn, creates products that customers want and need.

Challenges and Opportunities

Being a product manager or owner isn't easy, but it's full of chances to shine. Product managers juggle the needs of customers and the team. They have to decide wisely to meet the product's vision and goals.

Product owners, on the other hand, have to take these visions and make them happen. They work closely with the team, making sure features are top-notch and on time.

Both roles are perfect for those who love to learn and grow. Product managers get to work with teams from all over the company. They lead the strategy, find what makes their product special, and see what makes competitors tick.

Product owners, meanwhile, focus on the nuts and bolts. They make sure everyone knows what to do, keep the work organized, and turn plans into stories that work for the customers.

Jumping these hurdles and grabbing the chances can really boost a product's success. It brings in more money and tidies up the way things work. By staying sharp and using their skills smartly, managers and owners help their products and companies keep moving forward.

Career Paths and Growth Opportunities

Product management and product ownership lead to various career paths and chances to grow. Product managers can move up to higher positions like a VP of Product. Or they can be a Product Lead. These roles focus on making the vision and strategy for bigger parts of a product line. They also become mentors, helping other product managers with advice and support.

Product owners get to enhance their skills in getting things done. They might aim to be senior product owners or even product managers. In these roles, they play a major part in deciding a product's path and lead teams that make it happen. Knowing agile approaches and having practical experience with Scrum tools are a must. They should also be reliable in meeting deadlines and ensuring successful products.

Both product managers and owners can move to other roles in product management. For instance, they could try their hand at product marketing or strategy. This allows them to use their deep understanding of the market and customer needs for successful product launches. Such roles also demand making key business decisions that help the company succeed.

But in any career path within these fields, it's vital to keep learning. Keeping up with what's new, growing your skills through training, and making strong industry connections is crucial. These steps are keys to long-lasting success in product management and ownership.


In the end, product managers and product owners work together for a product's success. Product managers set big ideas and goals for a product. They look for new chances and check out what customers want and what rivals are doing. They also come up with ways to check if the product is doing well.

Product owners then take these ideas and turn them into action. They figure out what needs to be done first by talking to customers and looking at the market. They make lists of what features should be built and write stories about how they should work.

By knowing what each of these jobs does, companies can use both to their advantage. This teamwork means that what the company wants and what the customers want line up. It makes sure that the best features are made and put out there for people to use. And because these jobs are always changing, there's always room for new ways to do things and grow.


What is the difference between a product manager and a product owner?

Product managers handle big-picture tasks like creating strategies and analyzing markets. Product owners focus more on features, stories, and making sure projects are done on time.

What do great product managers focus on?

They aim to work closely with others, set product plans, and help everyone understand the goal. This means they collaborate a lot and lead different teams toward a shared success.

What do great product managers not focus on?

They usually avoid getting caught up in the tiny details of a project. Instead, they look at the bigger picture, seek to understand new customer markets, and make decisions based on critical data.

What are the responsibilities of a product manager?

Product managers deal with the ideas and strategies behind a product. They do research, study the competition, and set marketing plans to help the product succeed.

What are the responsibilities of a product owner?

Product owners manage the day-to-day of a product, like its specific features and timelines. They make sure development teams understand what needs to be made and when.

Are the roles of product manager and product owner interchangeable?

Although both roles connect, a product manager will look at the big strategy. A product owner focuses more on the details, making sure work gets done as planned.

How do you choose between a product manager and a product owner?

Pick a manager or owner based on what the business needs. If it's about planning the big goals, go with a manager. If the focus is on project details, an owner is better fit.

What is the importance of product management and product ownership?

They make sure a product meets business goals and customer needs. By leading the strategy and the details, they ensure the right product is delivered.

What are the challenges and opportunities of product management and product ownership?

Both roles bring about their unique challenges but offer ways to grow and make a difference. They provide chances to innovate and lead within a team and across the organization.

What are the career paths and growth opportunities in product management and product ownership?

Product managers can climb to top roles and guide others in the field. Product owners can also grow, stepping into more strategic positions, or even into related areas like marketing or strategy.

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