RISK from the inside: Our CEO reveals!

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5 minutes
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Feb 9, 2024

Fasten your seat belts…

We're about to delve deep into the core of what drives the Riskers. Just as our team charts the course for the entire company, it's the backbone of our team that steers us through these waters. So, let's dive into a sneak peek of the wisdom shared by our captain, Max Potomkin.

Where does the name 'RISK' come from?

The better question is, who does it come from? Truthfully, it was Max's brainchild, and it goes beyond a mere nod to gambling and betting. He infused the name with several layers of significance:

- dealing with iGaming clients' high expectations while growing their loyalty;

- constant balancing in several directions: legal changes, software tech limits, affiliate and media partnerships;

- juggling large investments and significant risks to enter new markets, run efficient operations and, eventually, increase profits;

- guiding with a smart risk mindset: embracing risks as growth opportunities, from unexpected partnerships to funding daring initiatives.

Our team is absolutely captivated by the idea of risk-taking, and it's not just in our name; you'll spot it in our culture and values.


The RISK commandments

When you join a team, you start soaking up the local code of conduct and enhancing the qualities celebrated by your colleagues. But what if you're miles away from the company's values? Our CEO believes it's like drinking beer at a gym – this odd fit won't last for long.

Max has distilled three values that are woven into the DNA of every Risker:

1) Honesty

We believe in tackling problems head-on. No beating around the bush here! It takes courage to tell it like it is, whether calling out an underperformer or praising a job well done. 

Max openly shares company results at CEO talks every quarter, where our team fires away with any questions, even the 'uncomfortable' ones. That's the essence of honesty: digging into current issues and seeking direct feedback.


2) Profit-orientation

"We're not running a charity," Max often says, but don't get him wrong; he doesn’t mean greed. Prioritising company revenue means ensuring team profitability and keeping egos in check. We make business-savvy decisions, even if they expose our mistakes.

Max places great emphasis on a generous approach; it's not about cutting costs but boosting revenue. Every Risker, even those not directly tied to the company's profit, strives to increase their contribution, whether through cleaner code or more appealing design – every bit counts in the long run.


3) Business hunger

We're always hungry for more - more results, more learning, more earning! Risk has united pros who fuel each other's continuous improvement. It's like an unstoppable chain reaction of progress. 

This hunger drives us to be smartly aggressive – another term coined by Max. It means putting what's best for the business first, even if it means making tough calls, like letting go of underperforming specialists. While it might seem drastic, these measures can be essential from a strategic standpoint.


Leadership style

Now, let's explore how our CEO powers up our Riskers team. It's your chance to grab some management tips for your personal growth.

Max shares the key leadership principles he's gathered over his ten years of leading:

Balance friendliness and strictness 
Work is more enjoyable with a friendly atmosphere, but it's crucial to set clear boundaries. Max says 'I like to joke around, but when it's time to work, I put on my 'serious jacket.'

Be picky in communication
It's crucial to optimise the 'contact time'. Everyone on the RISK team has Max's contacts, while he prioritizes interactions with those who focus on delivering results rather than empty talks.

Use a personalised approach
Max affectionately calls his direct subordinates' my -1' or 'my management'. that effective leadership entails finding a unique approach for each individual, including every spect from rewarding to monitoring.

There's more wisdom to be shared by our top leaders. Ready for this adventure into the world of smart risk?

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